Wigo Videos
Explainer

Concept, Style Frames,

Storyboard, Composition

Motion, Edition, Sound Mix

WIGO, a company based in São Paulo, Brazil, started its activities by creating high-impact PowerPoint presentations. After years of focusing in this area, the company decided to expand its services to meet new client demands, including an interactive video platform. This tool adds interactive points in videos that guide viewers based on their choices, making it useful for training, product demonstrations, and entertainment.

When introducing this new feature to clients, the most common question was: 

"We want to use this platform, but we don't know how to apply it to our services."

So, WIGO asked me to produce a video explaining this service and its practical applications.

I was already familiar with the technology, but I needed to talk to the sales team to understand what message they wanted to convey, the target audience, and the desired actions from clients. It was crucial to practically demonstrate how the interactive video worked.

The visual style would follow WIGO’s identity, with two phases: before revealing the service, without a defined visual identity, and after, following WIGO's visual identity.

While developing the storyboard, the opening line highlighted something relevant for companies:

"Want to sell more, tell better stories, and engage your audience?"

From this question, I showed how a regular video can deliver all that, but with limitations. This allowed me to explain the function of WIGO’s technology based on these limitations, continuing the story with the main applications.

During the storyboard development, I saw an opportunity: what if we also created an interactive version of this video, allowing clients to experience the models presented during the presentation? The team liked the idea, so we created both a linear and an interactive version.

In this project, I used AI-generated images. The results were satisfactory, but some adjustments were needed in Photoshop.

After delivering the first version, the team was pleased. I took the opportunity to enhance a scene that had little movement and too many elements. Although I don't recommend changes after animation and editing, this modification didn't take more than a few days and improved the final result.