Invasion
2D Cinematic Intro

Concept, Copywriting

Style Frames, Storyboard, Composition

Motion, Edition, Sound Mix

The gaming streamer market is constantly growing, with new creators emerging every day. Many of these start their journeys with limited access to resources, such as promotional materials and professional equipment. Despite the difficulties, those who persist in the journey of streaming their games may face another challenge: creating a visual identity that is true to their channel and audience.

Recognizing the difficulty they face in creating an identity, I decided to dedicate myself to this demand, as I believe it is a crucial element for audience loyalty and recognition with advertisers.

I developed a service for creating and producing audiovisual pieces for gaming streaming channels. My goal was to assist in all stages of the process, from defining the concept and style to producing intro, transitions, alerts, and other elements that contribute to the channel's visual cohesion.

However, presenting the concept of visual identity is something quite technical and far from the reality of most streamers.

To address this, I created my own streaming channel and developed the INVASION visual identity, a complete template that

demonstrates in practice the potential of a well-developed visual identity.

INVASION is focused on strategy games, divided into resource management and turn-based combat. The intro summarizes

the gaming experience, while transitions and alerts reinforced scenes of what was happening in the game in real time.

To do this, I had to study everything about game streaming: websites, tools, mandatory visual arts, and technical limitations.

With all the necessary pieces in hand, I started my broadcasts and commercial presentations for clients, showing the work process,

what would be delivered, and its advantages.

With months dedicated to research and a lot of effort, this journey turned out to be a rewarding learning and experience.

I was able to close deals with new clients in the first few months of presentation.

With the briefing and the finalized script for the intro, I began researching visual references to tell this story. To maintain consistency of style, I decided to look for illustrations by a single artist and ultimately chose the works of Tithi Luadthong, known for his wide variety of science fiction settings, magical elements, and characters involved in combat situations.

My goal was to balance using ready-made drawings with creating others that fit the theme of the script. Despite not being an illustrator and with artificial intelligence services not yet available at the time, I was able to create compositions with photo montages in Photoshop.

"One of the challenges of this project was creating the characters."

The idea was to design three heroes, a group of enemies, and a final boss to be faced. I used some of Tithi's illustrations, which already

had ready-made heroes, but they needed some changes. As for the enemies, none of the existing illustrations interested me, so I had to develop some proposals from scratch, remaking some of his drawings.

Stock images

Monsters Sketch

After several drafts, I started producing the final scenes in high quality.

All scenes were made from scratch, based on Tithi Luadthong's drawings.

The intro was already a lot of work, but it was still necessary to develop the intermediate pieces (break scene, outro, transitions, alert boxes).
For each piece, the proposal was to connect to what was happening in the game. If it was a battle moment, a vignette showed the heroes entering the atmosphere.