Roldão Supermarket
Explainer

Style Frames, Storyboard, Composition, Motion, Edition, Sound Mix

Roldão Atacadista, one of the largest wholesale chains in Brazil, held a meeting in 2023 with its sales team to present the key results from the previous year. One of the event’s highlights was a video produced by the advertising agency I worked for, titled "Big Numbers." This format is particularly effective for quickly and dynamically communicating a wide range of relevant data.

I was responsible for developing the key visual, aligned with the client’s visual identity, as well as creating the storyboard, animating, and editing the video. With only a week to deliver the first draft, the initial requirement was for a more streamlined product. However, as I reviewed the script, I saw an opportunity to enhance the visuals by incorporating scenes that complemented the results being presented. I opted for a more fluid approach, eliminating obvious transitions and creating a cohesive and continuous piece that would provide a visually engaging experience.

The delivery exceeded the expectations of both the agency and the client, who were fully satisfied with the result and did not request

any changes.